Just a thought!!!!
"Maggi is the best instant food when you are not a good cook and when family is on tour" :)
You probably cook Nestle’s Maggi noodles, eat it and forget it. No so in my case. This blog post is to explain why Maggi has been such a big thing for me.
I first came to know about Maggi in 1995,I was studying in 4th standard in Bal Vikas Mandir school.
Nestle had introduced Maggi in India in 1983 and by 1985 students had started bringing them for lunch. I first tasted it when my best friend Sachin (My Bench Partner and Lunch partner in school) brought it for lunch one day.
“How do you eat this?” I asked him on a first day.
“Simple. Just hold a strand between your thumb and index finger, keep it high in the air and slide one end inside your mouth.”
We were always late for our next class. Lunch had taken a long while that day - and why not? Each strand we had to be separated,held up and slid inside the mouth slowly.
With time, I became an expert at eating noodles. To tell you the truth, when my friend wasn’t looking….I would cheat. I would pick up a couple of strands and stuff them into my mouth.
I still remember when my father brought TV – though this TV’s screen was only 15 inches…the TV was 40 inches wide. It was so wide that when my cousins visited, we played table tennis’ over its top even as the rest of the family watched Doordarshan.
It was on this TV that I first saw Nestle’s advertisement for Maggi noodles. When it appeared again, I pulled my mom in front of the the television set and said: “Mom! Look Maggi Noodles. This is what sachin used to bring for lunch.”
“Ohh…what is it?”
“It is called Maggi noodles and is very tasty. Can we buy it?”
"But we would rather buy rice so that the whole family can eat instead of buying noodles, which you will finish in two minutes.” I still remember my mom had a caring expression when she said this.
“But mom, when they say two minutes it is not about eating….it is the cooking time.”
My mom just smiled and went back into the kitchen.I stood there waiting for the advertisement to appear again. I loved the way steam escaped from the yellow bowl in which Maggi noodles were served in the advertisement. I swear I even got the aroma each time it appeared on TV.
I must have watched the advertisement at 100 times before I bought my first pack of Maggi noodles –
sometime in 1996. It was my first scholarship money from school.
[Mom never allow me to buy Maggi.that's why without taking her permission i bought maggi from my scholarship money.and you know she scolded me for this deed.obviously she should :).
i dont know why my mom hate maggi noodles that time]
With great pride I walked into the house carrying a Maggi Noodles pack.my mother and I spent an hour looking at the Maggi Noodles pack and trying to understand the cooking procedure.
I remember my sister, a good dancer in school, saying: “Looks like cooking noodles is not a free style Dancing.. But Classical Dancing if you make a mistake, there is no time to correct it.”
She was right. My mother over cooked it and after eating the three strands each that all in the family got…we came to the conclusion that Maggi noodles wasn’t a tasty snack.
I had my doubts, though.
Later maggi had organised a quiz competition in my school and I had told a question that was passed to the audience…and i got a maggi packet as prize….was so happy…[even my mom too].I remember mom cooked it on a saturday morning and all four us had a taste of it…it tasted different thats all was our opinion.
In March 2008,I got my first job – with The TATA Consultancy Services.In May i completed my ILP training Program and got a transfer to Borivali-Mumbai,Sometimes i have to stay in the office owing the fact of work load.I generally took break from the work for a snacks after 11 at night.Just guess what i would prefer to ordered?...Obviously Maggi :).
and sometimes after 2 at early morning again i took a break for snacks.. this time also i ordered Maggi and tea.. that is the best combination to eat something at night.
Ever since, I must have had Maggi at least 20 thousand times….I still eat Maggi at least 10 times per week:) and I tell you it still holds its own in the World of snacks. Just that it takes more than two minutes to cook….must be at least 5 minutes if you use the microwave oven!
"Thats why, i Really LOVE Maggi. I love you MAGGI :) [Me and MAGGI--- friends forever]"
Written By
GP.
